IFU project signed

Innovation Norway has been a valuable partner for the past 5 years. We have now expanded our collaboration, and are starting an industrial research and development project, supported by Innovation Norway.

The project aims to tailor the Nordic region's best loyalty program for the hotel and restaurant chain De Historiske, which also acts as the project's customer partner. The chain represents hotels such as Britannia Hotel in Trondheim, Sundvolden Hotel in Krokkstadelva and Oskarsborg Fortress in Drøbak.

Tuesday, September 1, 2020

IFU Project from Innovation Norway

Established and operated from Bergen, Loyall delivers software to hotels, shopping centers, restaurants and retail, and has had to think new and creative during the corona pandemic. Loyall has been granted an industrial research and development project (IFU) from Innovation Norway of as much as 5.5 million NOK. The project starts on Tuesday 1 September.

As an innovation partner, Loyall has included De Historiske Hotell & Spisesteder, which represents 94 unique restaurants and hotels in Norway, of which Britannia Hotel in Trondheim, Oscarsborg Festning in Drøbak and Sundvolden Hotel in Krokstadelva are members.

We experience companies increased focus on collecting and using customer data during this period, both to increase visits, and to improve the guest journey with great professional communication. Every customer counts, says Martin Kongsvik from Loyall.

Behavior change
Foreign coorperations such as Booking.com, Hotels.com and others often account for over 50% of bookings at a hotel, and with their commissions being 15-20% of the room price, much of Norwegian value creation ends up with foreign companies without taxation to Norway. Norwegian tourism and Norway as a nation are losing billions each year, simply due to booking in the wrong channel.

Project goal
The project goal is to change behavior and make guests aware of the benefits of direct bookings, incentivize the use of De Historiske's restaurants and create the Nordic region's most attractive loyalty program for De Historiske Hotell og Spisesteder.