Our platform converts your physical customers into digital profiles

...and simply make them loyal.

Founded

2015

Customers

Hundreds

Unique Profiles

Millions

Payment Card Transactions

Billions

Our
Company

Loyall is a SaaS and Fintech company based in Bergen, Norway, and an influential Nordic supplier within our segment. Loyall was founded by four ambitious entrepreneurs back in 2015, and has since then built a strong team with top level knowledge in every department. The “magic” team combined with professional investors, including the “Braathens Safe” family has been key for the company's growth.

 
Our software has by automation helped hundreds of businesses to identify, understand and increase revenue per customer. Our history demonstrates our solutions as adaptable, which fits the local businesses as well as for the big chains. We always develop closely with our customers, where we strive to empower our clients with the most cutting edge technology for data collection, insight and loyalty-building.

Some
Company History

2015

Loyall launches in Bergen, Norway, self-finances first beta, and activates the first two beta-customers.

2016

First investor joins the team, and the SAAS company is ready to get customers in Norway.

2016

Official Market Entry. At the end of the year, Loyall has attracted 80 new customers and passed 50,000 unique users.

2017

As customers' databases continue to grow, Loyall establishes an in-house marketing department to support the technical deliveries.

2017

Loyall has mainly focused on the SMB market, but signs the first large enterprise customer this year.

2017

The company strengthens its position by bringing in a new external investor. Loyall becomes a significant player in the norwegian market.

2018

Software is GDPR upgraded, and Loyall increases the customer base substantially due to companies losing their in-compliant databases.

2018

Building innovative products requires constant development, and Loyall launches an improved marketing platform based on the customer's wishes and feedback.

2018

Earlier owners of “SAS Braathens”, Braathens Family makes a significant investment, so the company can use strengthen its position in Scandinavia.

2019

85% of customers' millions of communications are now automated.

2019

Loyall makes a strategic acquisition of a complimentary technology company with cutting-edge data insights and triples its product portfolio.

2019

As a certified PSD2 third party, Loyall also joins the fintech industry. With this, the company gets insight into data that was previously reserved for banks.

2020

Loyall pre-launches new services, strengthens team and deliveries before the Covid-19 pandemic, and prepares for a groundbreaking update.

2020

Stay tuned...

2020

Stay tuned...

2020

Stay tuned...

From

3-10%
Average current conversion rate

To

62%
Average conversion rate across all our customer segments

The Loyall Formula

We build to benefit all customers (not just one).

We make good choices to build an ethical business and drive sustainable growth for our customers.

Winning is more important than ego; we work as a team.

We include different resources to sharpen our ideas.

We don’t hide behind email, instead we pick up the phone.

We create our own path and won’t be slowed down by “stewards”.

We launch fast and iterate.

We build long-term relationships with our customers and partners.

Interested in working with us?
Introduce yourself

Before we started our collaboration with Simp there were a lot of unanswered questions in regard to the GDPR and how we were going to adapt to the new EU-legislation. Simp helped us build up our customer databases again, automatically and in record time. Additionally, we have enlisted the help of Simp’s Marketing team to tailor and produce the communication that goes out to our guests both during and after their stay. Simp’s systems also allow us to cross-market all our hotels through this marketing. We regard Simp as a valuable and long-term partner in helping us navigate the
ever-changing digital landscape.

Their innovation and adaptability is of great value to us at Kronengruppen.

Terese Alberto

Controller & Project Manager, Kronengruppen AS

How it Works

Simp Collect sits on top of your existing WiFi solution and simplifies the collection of first-party consents for marketing.

Simp Collect sits on top of your existing WiFi solution and simplifies the collection of first-party consents for marketing.

Your business will
automatically build

substantial databases of relevant people who want to hear from you - with the lowest data-acquisition cost in the industry.

Your business will automatically build substantial databases of relevant people who want to hear from you - with the lowest data-acquisition cost in the industry.

You can easily segment your visitors, create interesting content, and communicate directly with your guests at the right time with the right message.

You can easily segment your visitors, create interesting content, and communicate directly with your guests at the right time with the right message.